Tata motors ltd is looking to claw its way back in india's competitive passenger vehicle market where it has ceded ground to foreign and local rivals. Consumer buying behavior is a blend of economic, technological, political, cultural, demographic and natural factors as well as customer's own characteristics which is reflected by his attitude, motivation, perception, personality, knowledge and lifestyle. Consumer buying behaviour of tata motors a minor project report submitted in partial fulfillment of the requirements for the award of the degree of bachelor of business administration (bba) programme of.
This is to certify that the project report titled consumer buying behaviour of tata motors under ideal dealers pvt ltd muzaffarpur carried out by mr sanjeev kumar has been accomplished under my guidance & supervision as a duly registered mba student of the galaxy global group of institution, ambala. Consumer reports presents a basic road map to who owns which car brands among the major automotive companies that sell in the us, from acura to volvo car buying & pricing tata motors. Study on consumer behavior at tata motors for nano 1 introduction introduction 2 consumer behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society [1. We are preferring maruti suzuki to other indian brands like tata motors and mahindra because of the price difference of the cars like tata vista and mahindra verito than that of ford figo and all cars don‟t belongs to the same category.
In the uk, tata motors has set up the tata motors' european technical centre in warwick, engaged in the business of design engineering and product development for the automotive industry in january 2008, tata motors unveiled its people's car, the tata nano, to be launched later in the year in india. Mayank pareek, president, passenger vehicles business unit, tata motors ltd said, due to heavy rains across the country and floods in kerala, the consumer sentiment was muted. Singh (2011) revealed a study on an empirical review of the product and customer satisfaction of tata commercial vehicles to find out the quality of service , performance of tata motors and to know the consumer perception towards tata motors with the sample size of 100 customers and used the statistical techniques tables, bar charts etc. Veejay ram nakra, chief of sales and marketing at m&m's automotive division, said the shift in consumer buying behaviour had become much more evident in the past three-four years. Consumer buying behaviour executive summary consumer behaviour is the study of how individuals, groups and organizations select, buy, use and dispose of goods, services, ideas or experiences to satisfy their needs and wants.
I have worked in various domains like market research (to understand consumer behaviour) and project management (tata sons - group executive council), sales, digital marketing and business development (tata chemicals - okhai) and strategy (mjunction - super aggregator), apart from an enriching experience of 2 months with tata trusts. As a consumer we are all unique and this uniqueness is reflected in the consumption pattern and the process of purchase the study of consumer behaviour provides us with reasonswhy consumers differ from one another in buying using products and serviceswe receive stimuli from the environment and the specifies of the marketing strategies of different products and services, and responds to the. With all of the news in the past year about the woes in china and emerging markets, along with tata motors' own weak stock performance, it appears the company is trading at a value.
Project report on hyundai i10 shared by toyota, honda, and hyundai less uniformly by daimler and we project that by 2018, the 18650 approach will only offer 15-20. The buying behavior of the customers can be studied by knowing their perceptions about the cars in the market and about the possible entrants in the market. The lowest followed by tata motors similarly, for b and c segment cars maruti emerges out as the clear winner among the four car companies studied all thanks to the vast, extensive and well. Chennai: buying behavior of consumers in india has changed, and education, age, income, economic scenario, media and technology play a predominant role in shaping the way people shop, according to.
A project report on consumer buying behaviour of tata motors under ideal dealers pvt ltd muzaffarpur submitted to in partial fulfillment of the requirements for the award of degree of. Introduction today consumer behavior is known to be called as the psychology of the marketing consumer behavior, in simple terms, is defined as the in depth study of the behavior of the organizations, groups, processes or individuals to gain an in depth insight an understanding about how the thought process of the individuals work.
Tata motors customer care's response, may 23, 2018 dear prakash, we are disappointed to know about the experience you have had and would like to help you with it kindly share your contact number along with car chassis details as it will help us to assist you accordingly. Knowledge from the field work and also to learn the opinion on the basis of responses received to the questionnaire that has been administered, this study is undertaken as the part of practical training for specified period, which is compulsory for mba scholars for tomorrow therefore, the. I have chosen a tata motors as a topic essence of my project today four wheeler consumer due to new manufacturing entrant has started getting a wide choice while buying one these gave to considered wheeler a normal customer is quit puzzled and faces for an uneven some time huge problems in deciding which vehicle to buy. The really good news is that as consumer behaviour with retail brands is changing so is the availability of data that can drive meaningful insights and 'intelligence' that allow the brand to manage the customer engagement and experience retailers who can delight their customers across all contact points and occasions will build relationships.